It’s a new world…and everyone is invited…even people that don’t know what they are doing.
That’s why whenever the floodgates to an industry are opened, everyone already involved gets scared. Like when the internet broke the previous music industry. It did indeed break the model that was then the way to make money with music. But inevitably, if a product is good enough, people will pay for it. And while there is an amazing amount of music available now because of the internet, it didn’t remove the money available to the talented people who seriously make a living at it…the ones who tour, licences their music, have youtube clips worth watching, t-shirts, and the like. They are STILL able to do this, despite the flood gates opening and letting a zillion more people in to compete with them.
Why? Because more people does not necessarily mean destruction for all. Because with a level playing field like the internet, of course comes of that new competition of yours, BUT it also comes a whole new population to market too. Yes there is more competition, but there is more buyers too. So the equation stays the same as it did before – be good, stay good for a long time, and buyers will find you.
It is the exact same thing with the voice-over industry. There was one before the internet, and now there is one after. There were challenges with the old system…you needed expensive equipment, you needed to have existing connections in the industry to get any work, you needed to work very hard and often it cost you more than you made to keep your business open.
Now, post internet, equipment costs are negligible, you can be set up for $300 or less. . You can have a website up and running for almost nothing.
All you need now are clients. So what do you do?
You can get a profile on voices.com or other voice websites, and apply for jobs though those sites. Done and done.
Except of course, that’s not the end of the story.
While these websites make you feel like you are part of the industry, the reality is, that you still have to work hard, make connections and be great at voice-overs.
Uploading your demo and trying out for jobs on these sites seems like a great idea…except that literally hundreds of thousands of people had the same idea. The field is now level…of course, the field is now FILLED with people.
In my opinion, if you only use these sites, you will probably have the same amount of luck as you would have before the internet. Probably very little.
While it’s great to have a profile, all it is in the real world of voice-overs, is a place holder…or something else on top of other items on the internet that point to your website.
Anecdotally, I have heard stories about people paying a lot of money to be represented on websites without any return on investment. It’s not to say that it’s the websites fault, it could be many things. Maybe your read is not up to par, maybe your demo was poorly produced, maybe you just aren’t different sounding enough.
All of those things would have been corrected along the way to success by doing your homework, ie: making cold calls to potential clients, getting involved at local radio etc.
Because when you are actually working at a goal, you can’t help but get better.
Jumping in to voice-overs via a website that looks like it’s going to solve your business problems is not the answer. It’s a great side-dish, but it’s not a meal.
To prove my point, we used a site promising voice-overs at almost NO cost. Amazing right? What a deal.
Of course, you always get what you pay for…and what we got was, A) poorly read, B) a distorted recording and C) a waste of everyone’s time.
Clearly this was someone’s who’s demo was produced somewhere legit, uploaded it to a voices site and assumed everything would take care of itself. He had no idea how to edit, no idea about gain, length of read and other basics of the industry.
There is a reason that voice talent see little gain from these voice broker sites, it’s because for the vast majority of voice talent on them, there is little to nothing for the customer to gain.
Best to just call the professional voices you already know and stick with them…because prices can be negotiated…talent cannot.