I enjoy satellite radio, I think it’s great. We have a lot of our radio commercials running there. It’s of great audio quality, and the choices are endless. On long trips, it really passes the time and i can really get deeply into it.
But in my day to day life, satellite radio plays a minor role. While it always has it’s appeal, to me, regular broadcast or terrestrial radio is my main go-to. The reasons are few, but important.
The first has been noted many times over…for good reason, it’s true. Over the air, broadcast radio is local. If satellite radio is full of stars, then broadcast radio is full of family. The jocks know your streets, your neighborhoods, they know who played who last night and what bands just rocked the downtown. They know the politicians, they know the big wigs, and they know the little guys. Even the ads you hear are from people you likely know either well, or just by acquaintance through their lovely establishments. There isn’t a comparable feeling for me when i turn to satellite.
The other reason is, it’s free. A compelling argument for sure. Something in this day and age is relatively poignant. Broadcast or ‘free radio’ wants you to use them, for not even a dime. Just turn us on and rip the knob off.
Yes of course, nothing is free…and to be surprised when a commercial comes on is to be naive. They have to make money somehow, but to me, this is a fair agreement and augmented by the fact that you can turn it off immediately or change the station if you are offended. Which happens all the time.
One might argue that in order to avoid the constant changing of the stations to avoid commercials, one might purchase satellite radio. A fair point. Unless you remembered my opening sentence about our spots running there.
So even though you are paying to avoid the commercials, there they are. They found you! AND you are paying to hear them.
There is no escape from commercials. We live in a commercial society. It’s part of being a capitalist nation in a capitalist western hemisphere. It’s we do…and by ‘we’, I mean everyone.
That’s why, for me…free radio is the better deal…it’s more upfront about what it is.
I liken it to television and movies. Television being radio (i know, getting a bit convoluted). But each and every night, I watch some TV. It’s part of my life. There are international channels, i know, but it feels like home.
Whereas with satellite radio, it feels like going to the movies. It’s super fun and it’s an event. But that’s all it really is, an event. Sometimes there is a great event, let’s say…Avatar…and that’s when movies shine and you think ‘how could tv ever compare to this?”. and it can’t. BUT the movies can’t sustain that. So it’s an illusion. Cause next week, “Weekend at Bernie’s 9” is playing.
It’s great to go out, but it’s nothing like the comfort of home. That’s what radio is. Home.
It’s the greatest selling tool ever. Who doesn’t love home?
When you sell radio, you are selling people comfort, you are selling them family, you are selling them what they already crave. Comfort. Otherwise known as radio (the free and real kind).